Saturday, August 04, 2018

20 Years Ago on AOL.com: August 4, 1998 -- See What's Up in Baseball

[In the late 1990s, I programmed the content for the AOL.com home page, which relaunched with a new design on July 14, 1998. I printed screencaps and saved them. 20 years later, I'm scanning them in and posting them with a little commentary.]

August 4, 1998: Another Sports promo. See how the catcher and Ken Griffey, Jr. are looking up in the photo? Well, what most people miss is how the imagery thematically matches the headline text, "See what's up in baseball."

You see, the players in the photo are literally looking up to see what's happening in the baseball game, while we (the readers) are being exhorted to figuratively "see" what's up (that is, what's happening) in the general realm of baseball.

It's another keen insight into the late 1990s digital publishing process that makes this series such a valuable contribution to the historical record.

You're welcome.

1998_08_04

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