|Trivia: Did you know that Cracked was originally a magazine, which was a thing that people used to buy to read while on the toilet or an airplane?|
(During my AOL promo-writing days, there was an additional wrinkle that was taken as testing-validated gospel that odd-numbered lists performed better than even-numbered ones.)
Anyway, even knowing all this, I was surprised when I browsed yesterday through my soon-to-be-sunset Google Reader, when I saw that literally every feature article on the Cracked.com RSS feed was a numbered list:
"23 Jokes That Never Made It Into Our Best Videos."
"The 4 Worst 'Scientific' Explanations for Famous Monsters."
And so on.
What used to be a joke is now apparently a part of the Cracked Style Guide.
Even Buzzfeed isn't that much of a one-trick pony.
Anyway, to get a little numerological and a bit reductionist, I suggest the Cracked.com Daily Checksum: A simple tally of all the numbered items in each day's featured articles.
The RSS feed display provides the necessary numbers in convenient column format -- for June 25, 2013, the numbers were 23 + 6 + 4 + 6 + 4, making the Cracked.com Daily Checksum (CDC) 43. (The CDC for 6/26 is 51, though shockingly, there is a lone non-numbered list featured item today. Rats.)
I will attempt to monitor the CDC values over time, to determine if the figures correlate to any significant world events, temperature trends, or winning lottery numbers.