On a general note, we'd incorporated the "click here" text into the lead graphic promos because we weren't sure that people would know the image was a clickable link without hypertext. Another concern was that people would just think it was an advertisement. (Imagine that.)
Also, one thing I forgot to notice: Starting the prior Monday, we'd turned the fourth text promo into a static listing of "Daily Essentials": News, weather, stock quotes, and sports scores, which our research at the time indicated were things that people really wanted. (Especially the stock quotes: Remember that this was on the ramp-up to the peak of the dotcom bubble.)
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