October 31, 1998: Halloween was on a Saturday, so naturally we promoted Halloween downloads, since there's no more natural Halloween activity than downloading a pumpkin screensaver, wallpaper, or mouse icon.
I'm not sure what the scary TV and movies promo pointed to; either TV listings, or an Entertainment package on horror movies.
which relaunched with a new design on July 14, 1998.
I printed screencaps and saved them. 20 years later, I'm scanning them
in and posting them with a little commentary under the tag #20YearsAgoOnAOLcom.]