Sunday, January 20, 2019

20 Years Ago on Jan. 20, 1999 -- Mutual Funds and Hometown AOL (along with a Music mashup)

January 20, 1999: We led off with a fairly generic Personal Finance feature on the top 25 mutual funds (which for some reason was a "mutual fund finder" instead of just a straight list), as well as text promos for AOL 4.0 and Music (pitching pop, rap, jazz, and country, because as you well know, there's a lot of overlap in those audiences so it's fine to lump them all together for the broadest maximum exposure).

The My News headline seen in the morning is still State of the Union coverage:

For the PM update,we switched to Hometown AOL (AOL's web page builder product; actually, one of them; as I recall, to match the style of homepage builders like GeoCities, Hometown AOL added a little more structure in the form of themed interest areas with shared navigation). Not sure about then, but I like the LSU-ish purple and yellow color scheme for this promo.

The My News headline captured in the PM update is about the Clinton defense in the impeachment trial:
[Series note: In the late 1990s, I programmed the content for the home page, which relaunched with a new design on July 14, 1998. I printed screencaps and saved them. 20 years later, I'm scanning them in and posting them with a little commentary under the tag #20YearsAgoOnAOLcom.]

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