20 Years Ago on AOL.com: July 20, 1998 -- A Headline Lapse?

[In the late 1990s, I programmed the content for the AOL.com home page, which relaunched with a new design on July 14, 1998. I printed screencaps and saved them. 20 years later, I'm scanning them in and posting them with a little commentary.]

July 20, 1998: Another screenshot from my offline copyfit mockup.

One thing I just noticed that annoys me: The first three text promos (in the top block) use headline case, with articles and prepositions of less than four letters left uncapitalized. But the fourth promo—the Shopping promo—has everything in the headline capitalized.

I want to say that it was given to me by someone on the Shopping team, but it just might have been a lapse on my part.

 

The timestamp on the bottom shows that this screenshot was done ex post facto.