[In the late 1990s, I programmed the content for the AOL.com home page, which relaunched with a new design on July 14, 1998. I printed screencaps and saved them. 20 years later, I'm scanning them in and posting them with a little commentary.]
July 19, 1998: Third text promo is "Unlimited Time Offer: 'All-you-can-eat' AOL, $21.95/month." I don't remember if I wrote that gem solo or in consultation with the member marketing folks. Note that we're also still pitching 100 free hours in your first month (in the right column). ¯\_(ツ)_/¯.
Also in the right column, check out the AOL NetMail promo. A lot more about Netmail in the coming months.