November 27, 1998: Post-Thanksgiving content, with shopping, fitness-shaming, and more shopping. I don't think Black Friday was quite as stampede-y back then (and Cyber Monday definitely wouldn't be a thing for a few more years).
The main promo features the requisite Steely Dan reference. Also, I forgot until I saw the pencil mark, but in the preceding week (Nov. 20), we changed the teeny-tiny Shopping column from a generic shopping cart/basket to... is that supposed to be a turkey? Who can tell at that size... from here it looks like a squirrel in a box. Anyway, the pencil mark says "X-mas tree," so that's what you'll see there soon:
which relaunched with a new design on July 14, 1998.
I printed screencaps and saved them. 20 years later, I'm scanning them
in and posting them with a little commentary under the tag #20YearsAgoOnAOLcom.]