Monday, November 19, 2018

20 Years Ago on Nov. 19, 1998 -- The Great American Smokeout

November 19, 1998: The Great American Smokeout is the third Thursday of November, and we promoted smoking cessation resources in the Health Web Center from the top spot.

The other text promos are for AOL White Pages and holiday food, using imperatives: Get the Digits and Get Cooking. We were big on "get" and any other three-letter call-to-action verbs to fit into headlines:

[Series note: In the late 1990s, I programmed the content for the home page, which relaunched with a new design on July 14, 1998. I printed screencaps and saved them. 20 years later, I'm scanning them in and posting them with a little commentary under the tag #20YearsAgoOnAOLcom.]

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