Saturday, February 14, 2009

The key to saving the Washington Post is more Photo Hunt

In its wisdom, the advertising and marketing people at the Washington Post have decided that the key to turning around declining revenue and saving the newspaper industry is more Photo Hunt -- in the 2/15 edition of the Sunday Magazine, directly adjacent to the usual Second Glance feature, they're running an ad for the Outer Banks, mimicking the photo hunt style:


The answers aren't live yet, but I have, thoughtfully and helpfully, provided the answers:

1. Lighthouse level
2. Barely concealed disdain, envy
3. Asymptomatic congenital heart defect
4. Used condom 2 inches below surface
5. Some sort of blight or fungus
6. Vague sense of existential foreboding
7. Post-racial worldview
8. Proof of global climate change
9. SEO-optimization, Section 508 compliance
10. Ill-advised coastal erosion management project
11. Non-convict labor

The Second Glance feature has been subverted before, so perhaps that was the first step down the slippery slope.

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